The Regional Tourism Organisation of Southern Africa (RETOSA) is a Southern African Development Community (SADC) body responsible for the development of tourism and regional destination marketing across the 15 Southern Africa countries: Angola, Botswana, the Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
RETOSA aims to increase tourism to the region through sustainable development and initiatives, effective destination marketing, and improved regional competitiveness.
To achieve this, RETOSA works in close cooperation with the member states’ ministries of tourism, national tourism organisations, the private sector, media partners and international cooperating partners.
These 15 countries offer unique opportunities for business or leisure trips. You will be enchanted by the region’s warm people, its beauty and natural wonders, and its unmistakable pulse – sometimes slow, and sometimes thrilling and invigorating.
Vision and mission
To develop effective tourism initiatives in the SADC region in order to make Southern Africa a regional destination of choice by 2027.
The primary objective of RETOSA is to facilitate and promote the development of equitable and ethical tourism throughout the Southern African region, taking due consideration of the overall development of the people, vis-à-vis the region’s natural and cultural resources. RETOSA shall lobby for the removal of barriers to free trade in tourism-services development and growth.
To this end, RETOSA shall focus on the following:
Provision of regional tourism statistics and global tourism market intelligence
Promoting and facilitating the movement and flow of tourists in the region
Applying necessary regional or national policies and mechanisms to facilitate the liberalisation of trade in tourism services
Facilitating a community- and rural-based tourism industry and culture throughout the region
Facilitating joint tourism marketing and related promotional opportunities in the region in collaboration with the public and private sector
Facilitating and promoting consistency in the quality of tourism standards in the region, and facilitating the continual upgrading of tourism products and services to globally competitive levels
Promoting and facilitating the development of sustainable tourism across the region
- Ensuring Southern Africa is a green tourism destination through the facilitation of green tourism initiatives