Reports & Downloads
Boundless Southern Africa
RETOSA – Inaugural Destination Markerting Conference
Durban Tourism Indaba 2011
Background
In 2005 tourism Ministers of 9 SADC countries endorsed a TFCA strategy for 2010 and beyond (Angola, Botswana, Lesotho, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe)
The Case of the Caribbean Tourism Organisation
Presented by Carol Hay Director of Marketing UK & Europe
7 May 2011
The Caribbean Tourism Organisation
- The Caribbean Tourism Organisation (CTO) is a Caribbean focused Tourism Development Agency established in 1989.
- The head office is based in Barbados with regional offices in New York (serving North America and Canada) and in London (serving Europe).
Diplomat
BEDIA: Serious about Investment Promotion
Brand Botswana: Our Pride, Your Destination
World Trade Centers in Africa: Africa is Open for Business
Growth and Development of Tourism in Southern Africa
“The Quest for a shared Vision”
Presented by: F K Mfune, Executive Director, RETOSA
The Inaugural Destination Marketing Conference
Durban, South Africa, 7th May 2011
Why a shared vision now?
- Huge pressure for social and economic upliftment of people’s lives
- Huge unemployment levels in the region
- Ridiculously small share of the tourism cake for the region- 2% of global despite such a rich tourism product
The mountain Kingdom Real people, Real culture, Real mountains
The mountain Kingdom Real people, Real culture, Real mountainsSize: 30 335 sq.km
Altitude: Lowest 1 388m asl
Highest: 3 400m asl
Capital City: Maseru
Population Country: Approximately 2 million
Languages: Sesotho and English
Monetary Unit: Maloti - par with SA Rand.
G.D.P. Growth: 3,28% Estimat
Zambia
The Real Africa welcomes you !
Zambia Tourism Board
Presentation by: Mr. Felix Chaila Managing Director Zambia Tourism Board.
- Size 752 000 square kilometres
- Population 13 million, 73 tribes and 8 main dialects
- Land Linked to 8 neighbours – Regional Hub
- Access – 4 International Airports
RETOSA Inaugural Annual Destination Marketing Conference
“Creating an enabling environment for tourism growth and development in Southern Africa”
Mozambique Africa’s Emerging Tourism & Investment Destination by: Hermenegildo Neves Director General of INATUR - Mozambique Tourism Authority
Facts about Mozambique
Location: Straddles Southern & East Africa.
Total Area: 799 380 Km2
Coastline: 2,750km on the Indian Ocean.
Official Language: Portuguese
(English is widely spoken)
Population : 20,905,585
Capital: Maputo
Ecology: Unique and wide variety of flora and fauna.
Insights into Regional Destination Branding
By Robert Havik
7 May, 2011
Most people know very little about nations other than their own. Where they know anything at all, it is formed from myth, rumour and anecdote.
RETOSA Inaugural Annual Destination Marketing Conference
Expedia
The Three Pillars Initiative – Following up on Brussels
Agenda
- Internet – Growth in online adoption – Effect in Consumers. P1
- The Expedia Journey – From $0 to $22BN
- Expedia in Africa – Transactions - Show me da money! P2
- Advertising and Media Value of being on Expedia. P3
- Proposal for RETOSA Member States – The Three Pillars Initiative
Why should the Travel Trade Sale Malawi?
Presented by Sosten Yobe Lingwalanya- Deputy Director of Tourism(Marketing) at the RETOSA Inaugural Annual Destination Marketing Conference, Durban, 7th May, 2011
Malawi as a destination-what makes us unique!
- Fresh water Lake and home to the world first marine parks declared as a world Heritage site in 1984 by UNESCO with over 1000 species of endemic cichlids
- A hospitable population welcoming; ready to help; the Warm Heart!”
- A unique cultural offering with a variety of local foods, dress, dances and rituals- Malawi has two cultural museums offering both tourism and educational experience!
- Outstanding and contrasting scenery within short distances